What I optimize
- Qualified leads
- Customer acquisition cost
- Booking and sales progression
- Creative learning
- Budget efficiency
Performance Media Buyer & Growth Strategist
Turn Paid Media Into Qualified Leads and Predictable Growth
I help lead-generation SMEs acquire customers through Meta, Google, and TikTok Ads—with disciplined testing, accurate tracking, and decisions based on business outcomes.
For active Meta Ads accounts with US$400+ historical spend
Pixel / CAPI
Active
CPL trend
Improving
Creative test
3 variants
Lead quality
Reviewed
Acquisition over activity
I optimize for business outcomes—not advertising noise.
Every campaign decision connects spend to lead quality, booking progression, acquisition cost, and revenue potential.
What I do not chase alone
- Cheap clicks
- Reach without intent
- Engagement without action
- Raw lead volume without quality
Paid acquisition channels
The right platform for the way your customers discover and decide.
Meta is my flagship channel. Google and TikTok support the acquisition strategy when the offer, audience, and creative model justify them.
Flagship platform
Meta Ads
Create and convert demand
Structured testing across audiences, offers, placements, and creative angles to generate qualified leads.
- Campaign architecture
- Audience and creative testing
- Lead-quality optimization
- Pixel and CAPI alignment
High-intent acquisition
Google Ads
Capture existing demand
Search-led campaigns designed to reach prospects actively looking for the service you provide.
- Search intent mapping
- Keyword and query control
- Conversion-focused ad groups
- Budget efficiency reviews
Creative-led acquisition
TikTok Ads
Test and generate demand
Fast creative learning for offers that can win attention and turn short-form discovery into action.
- Creative testing systems
- Hook and angle planning
- Audience experimentation
- Landing-message alignment
Measurement layer
Pixel, Conversions API, GTM, GA4, event QA, and Microsoft Clarity connect platform activity to measurable acquisition outcomes.
Free Meta Ads Account Audit
Find the structural problems hiding inside your ad account.
A selective recorded review of your account structure, tracking, creative performance, and acquisition opportunities.
01 / ACCOUNT REVIEW
What I inspect
- 01
Account and campaign structure
- 02
Objective and optimization settings
- 03
Audience strategy and overlap
- 04
Creative and copy performance
- 05
Budget allocation
- 06
Pixel, CAPI, and event tracking
- 07
Lead quality and funnel gaps
- 08
Immediate fixes and testing priorities
How I evaluate performance
The acquisition chain has to work from spend to revenue.
I do not read metrics in isolation. Each stage explains whether paid media is creating real business value.
Spend
- Budget allocation
- Delivery efficiency
Qualified Leads
- Cost per qualified lead
- Lead relevance
Bookings
- Lead-to-booking rate
- Follow-up speed
Customers
- Acquisition cost
- Close rate
Revenue
- Pipeline generated
- ROAS where attributable
Media-buying approach
Controlled testing, accurate tracking, and clear decisions.
Campaigns improve through a repeatable operating loop—not random edits inside Ads Manager.
Diagnose
Clarify the offer, audience, acquisition goal, and sales follow-up.
Validate
Check Pixel, CAPI, GTM, GA4, events, and attribution readiness.
Build
Create the campaign structure, budget logic, and testing roadmap.
Launch
Run controlled experiments across audiences, messages, and creatives.
Optimize
Shift decisions toward qualified leads and efficient acquisition.
Report
Share weekly decision notes and a monthly performance report.
Ways to work together
Choose the intervention your ad account needs.
Pricing is customized around platforms, markets, ad spend, and campaign complexity.
Ongoing Media Buying
Strategy, campaign execution, creative testing, optimization, lead-quality review, and reporting.
Monthly management
Campaign Restructure & Relaunch
Repair an underperforming account, rebuild the campaign logic, and relaunch with a controlled test plan.
One-off project
Tracking & Attribution Setup
Pixel, CAPI, GTM, GA4, conversion events, attribution checks, and implementation QA.
One-off project
Client fit
Built for lead-generation businesses ready to use data well.
Ideal fit
Clinics and healthcare
Gyms and fitness
Beauty and aesthetics
Education and training
Professional services
Local service businesses
Not the right fit
- Brand-new businesses without a validated offer
- Accounts without enough historical spend or data
- Teams unable to follow up with leads quickly
- Businesses seeking guaranteed results
- Clients focused only on vanity metrics
FAQ
Clear expectations before media buying begins.
No. Results depend on the offer, market, budget, competition, creative strength, tracking quality, and sales follow-up. I provide disciplined execution, transparent analysis, and decisions grounded in acquisition data.
Start with your ad account
Find out what is limiting your Meta Ads performance.
Send your business, market, offer, account age, recent spend, and biggest campaign challenge. If there is enough useful data, I will review your application for a free audit.
Based in Egypt. Working with lead-generation SMEs across Egypt, the GCC, Europe, and the US.